We're called Zero Negativity for a reason - we want to have only a postive impact on people and the environment at every stage of our process.
Every item we sell is eco-friendly, whether that means it's made of recycled plastic bottles (saving them from ending up in landfill or the ocean) or organic cotton (reducing water use by a massive 91%), everything down to the stitching used in our embroidery is thoughtfully designed to make it as environmentally friendly as possible.
A lot of time and care goes in to every stage, including our use of plastic-free, recyclable packaging, the inks used in our printing, and even the "peanuts" used to protect fragile items in transit (these aren't polystyrene, put them in the sink, run warm water over them and watch them disappear).
As a sustainable company, we divert very little waste to landfill, and everything is recycled where possible. We even send bulk orders in re-used cardboard boxes (sealed with eco paper tape of course), so you might notice some branding you don't recognise on your packaging! We once had an order delivered to us in an old Corn Flakes box which we greatly appreciated!
Our premises are powered by 100% green energy, we use only recycled paper for your receipts, and even the tags and string on your items are made of 100% recycled materials, so we think we can safely say we're one of the most sustainable sports brands out there!